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CLI College of Business Health and Technology

Digital Marketing Specialist

Course Overview

Gain in-demand skills and become a driving force behind modern marketing strategies with our Digital Marketing Specialist program. This hands-on course is designed to equip you with the tools, platforms, and techniques needed to thrive in the fast-paced world of online marketing. Learn SEO, SEM, social media marketing, content strategy, email marketing, web analytics, and more. Whether you’re starting out or looking to enhance your skills, this program offers real-world projects, expert instruction, and job-ready training to prepare you for success in today’s digital-first business landscape.

Program Type
  • Diploma
Duration
  • 50 weeks
Delivery Method
  • Classroom (Instructor Led)
  • Online

Admission Requirements

  • Wonderlic SLE Score of 18

If English is not a student’s first language, they must provide proof of English competency. 


English Language Proficiency Requirements: 

  • IELTS – Minimum score of 6.0 with no subject test score lower than 5.5 or 
  • TOEFL – Internet-based test (IBT) – Overall 80 with the minimum in each component: Reading 20; Listening 20; Speaking 20; Writing 20 or 
  • CAEL: Overall, 60 No section below 60 

Course Outline

Course Name
Hours
 Introduction to Digital Marketing  100
Search Engine Optimization (SEO) 100
Microsoft Word (M3)40
Pay-Per-Click Advertising (PPC)100
Social Media Marketing  100
Email Marketing     100
 Content Marketing  120
  Web Analytics75
Conversion Rate Optimization (CRO) 60
Mobile Marketing  90
Managing Sponsored Social Media100
Data Management    60
Copywriting40

Introduction to Blogging

35
Final Exam and Review   10
Virtual Project   160
  
  

Career Opportunities

Graduates of the Digital Marketing Specialist program can pursue roles such as:

  • Digital Marketing Coordinator
  • SEO/SEM Specialist
  • Social Media Manager
  • Email Marketing Specialist
  • Content Strategist
  • Digital Advertising Analyst
  • Marketing Automation Specialist
  • E-commerce Marketing Manager
  • Web Analytics Specialist
  • Paid Media Buyer
Financial Aid is available to those who qualify

Alberta Student Aid provides loan, grant, and scholarship funding to Alberta’s post-secondary students. From planning to repayment, find everything you need to navigate the Alberta Student Aid program and services!

The Ontario Student Assistance Program (OSAP) is a financial aid program designed to assist with college or university expenses. OSAP provides funding in the form of grants, which do not require repayment, and student loans that need to be repaid after completing your education

Better Jobs Ontario Program provides laid-off workers with

  • Financial support
  • Skills training to help them find jobs in high-demand occupations in Ontario.

Most important approach is to get organized. Keep records of all your loans along with their amount, terms, payment, and interest rates then keep in a safe place. Remember that waiting will cost you. Don’t be fooled by the six-month grace period you get before you have to start making payments. While you are not required to make payments during the grace period principal loans will still be waiting. Student loan must be paid back like any other loan. Your student loans cannot be forgiven, but if you need assistance paying your student loans enroll repayment assistance plan (RAP). When you receive Alberta and Canada student loans, they are reported to the credit bureau. When you do not make payment on your loan on time, you will create a negative credit rating. If you default on your student loan you could miss out on your income tax refund and be unable to obtain further loans and grants.

Explore opportunities for scholarships and bursaries! Qualified candidates are eligible for financial assistance

Welcome to a Glimpse of Your Future!

 

At College Canada, we believe in the power of first impressions, and we’re thrilled to invite you to experience our vibrant campus firsthand. Our college tour is not just a walkthrough; it’s a journey into the heart of our academic community, where your future begins to take shape.

Discover Your Second Home.

 

When you step onto our campus, you’ll know you’ve arrived at a place where you can dream, explore, and thrive.

Program Start Date
TORONTO CAMPUS
MAR 2, 2026
MON – THUR
5:00PM – 10:00PM
Online
HAMILTON CAMPUS
MAR 2, 2026
MON – THUR
5:00PM – 10:00PM
Online
LONDON CAMPUS
MAR 2, 2026
MON – THUR
5:00PM – 10:00PM
Online
CALGARY CAMPUS
DEC 1, 2025
MON – THU
1:00 PM – 5:00 PM
Online
SCARBOROUGH CAMPUS
WINTER 2026

Who is this program designed for?

Accounting and Payroll Administration is designed for students interested in a career accounting, payroll and finance. Our students find that theory classes combined with the practical application of the programs help them to master the skills at a faster pace.